Marlboro
An English brand, Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man"

Camel
Camel cigarettes were originally blended to have a milder taste. They were advance promoted, prior to official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are coming". This marketing style was, in fact, a prototype for attempts to sway public opinion that coincided with the United States' entry into the First World War, and later the Second World War.
Another promotion strategy was the use of a Circus Camel…

Winston
The brand was introduced in 1954, and became the best-selling brand of cigarettes in the United States. It held the #1 spot from 1966 to 1972, thanks to the successful marketing slogan "Winston tastes good like a cigarette should." In the last national survey in 2005, Winston ranked sixth in market value, tied with Kool. Winston is also known as delicious and for its more recent claim of being "additive free" …